Top Exported Ayurvedic and Herbal Products from India

India’s rich tradition of Ayurveda and herbal remedies has made it a global hub for natural wellness products. As an exporter to the USA, you’re likely aware of the increasing demand for Ayurvedic and herbal goods. These products, celebrated for their holistic health benefits, have carved a significant niche in international markets.

Ayurvedic formulations, herbal supplements, and essential oils represent a booming export category, generating substantial revenue and showcasing steady growth year after year. In the fiscal year 2024, India exported ayurvedic and herbal products valued at approximately 651 million U.S. dollars. With India being home to an incredible diversity of medicinal plants and herbs, the sector’s potential is unmatched. 

In this article, we’ll explore the top exported Ayurvedic and herbal products from India, highlight high-demand herbs, and uncover market trends to help you better understand this lucrative industry. 

Let’s dive into the details!

Top Exported Ayurvedic Products

India’s Ayurvedic industry is renowned for offering diverse, high-quality products that cater to global wellness needs. Here’s a closer look at some of the top exported Ayurvedic products shaping international markets:

1. Essential Oils

Essential oils are among the most sought-after Ayurvedic exports, particularly for their use in aromatherapy. Indian rose and sandalwood oils are globally acclaimed for their purity and therapeutic benefits. These oils are widely used in stress relief, skin rejuvenation, and spiritual practices, making them a premium choice for buyers in the USA.

2. Skincare Products

Ayurvedic skincare products, like face masks, toners, serums, and oils, have gained immense popularity. Formulations with natural ingredients such as saffron, aloe vera, and turmeric cater to a growing demand for chemical-free, sustainable skincare solutions. These products align perfectly with the trend of holistic beauty, ensuring steady growth in exports.

3. Health Supplements

India leads in exporting Ayurvedic health supplements, valued for their natural healing properties. Popular products include turmeric capsules for anti-inflammatory benefits, neem supplements for detoxification, Chawanprash for immunity, and Ashwagandha for stress relief. These products resonate strongly with health-conscious consumers in the USA.

These Ayurvedic products not only highlight India’s natural wealth but also underline its capability to meet international standards, positioning exporters like you for tremendous opportunities in the global market.

Prominent Herbal Products Exported

India’s herbal exports thrive on the global recognition of its potent medicinal plants. These herbs, cherished for their natural healing properties, hold immense demand in international markets, particularly in the USA.

• Ashwagandha: Known as the “Indian Ginseng,” Ashwagandha has gained worldwide acclaim for its stress-relieving and immune-boosting properties. It is a key ingredient in adaptogenic formulations, catering to growing demand for natural remedies to combat anxiety and fatigue.
• Turmeric: Turmeric is celebrated globally as a superfood, thanks to its anti-inflammatory and antioxidant properties. Widely used in health supplements, skincare products, and culinary applications, turmeric continues to dominate herbal exports with its versatile benefits.
• Ginger: Ginger’s role in promoting digestive health and alleviating nausea makes it a staple in herbal teas, health drinks, and dietary supplements. Its robust global demand ensures a steady rise in export opportunities for Indian suppliers.
• Neem: Neem stands out for its wide-ranging medicinal applications, including skin care, dental hygiene, and pest control. Its natural antibacterial, antifungal, and anti-inflammatory properties make it a favorite in herbal formulations worldwide.
• Triphala: Triphala, a blend of three fruits (Amla, Haritaki, and Bibhitaki), is renowned for its detoxifying and digestive health benefits. It is widely used in Ayurvedic medicine and natural supplements.
• Tulsi (Holy Basil): Tulsi is celebrated for its immune-boosting and respiratory health properties. It is a key ingredient in herbal teas, essential oils, and wellness formulations.
• Brahmi: Brahmi is valued for its cognitive-enhancing and stress-relieving effects. It is commonly used in Ayurvedic remedies for brain health and memory support.
• Shatavari: Shatavari is known for its benefits in women’s health, particularly in hormonal balance and reproductive wellness. It is a sought-after herb in herbal supplements and tonics.

Tap into the booming global demand for India’s cherished herbal products like Ashwagandha, Turmeric, Neem, and more. With Intoglo as your door-to-door logistics partner, exporting to the USA has never been easier.

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• Customs Bond Services: Providing customs bond solutions for exporters to the USA, ensuring smooth customs clearance.
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• Experience in Diverse Product Categories: Expertise in handling various product types, including food, automotive parts, and beauty & wellness items, ensuring seamless customs clearance.
• PAN-India Trucking: Seamless transportation across the country with trusted partnerships with leading trucking companies.
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• Cargo Consolidation: Combining multiple shipments into one to optimize costs and streamline the export process.

Market Potential

India’s Ayurvedic and herbal product market is flourishing, reflecting its growing global recognition and demand. The country’s rich heritage in natural wellness, coupled with its ability to produce high-quality products, has solidified its position as a key player in the global market. Below are some noteworthy insights into the market potential of Ayurvedic and herbal products from India:

• India exported 10.63 crore kilograms of Ayush and herbal products in 2023-24, slightly down from 12.25 crore kilograms in the previous year.
• The Indian Ayurvedic product market is forecasted to grow significantly, reaching approximately ₹1.2 trillion ($16.27 billion) by FY28, up from its current value of around ₹57,450 crore ($7 billion).
• Globally, the Ayurveda market was valued at about $14.4 billion in 2023 and is anticipated to expand at a CAGR of 27.2% between 2024 and 2030.
• The export of Ayurvedic and herbal products from India increased from $479.6 million in FY21 to $606.2 million in FY23, while imports rose from $71.4 million to $91.1 million during the same period.

These figures highlight India’s immense potential to lead the global Ayurvedic and herbal markets. With its rich natural resources and growing market demand, India is poised to further enhance its position as a global hub for Ayurvedic and herbal solutions.

Top Export Destinations for Ayurvedic and Herbal Products

India’s Ayurvedic and herbal products are highly sought after in various international markets, reflecting their growing global appeal and trust. Below are the major countries importing these products:

1. USA

The United States remains the largest importer of Indian Ayurvedic and herbal products. With increasing awareness about natural wellness and holistic health, the demand for herbal supplements, essential oils, and Ayurvedic formulations continues to rise.

2. Germany

Germany, known for its focus on natural remedies and organic products, is a significant market for Indian herbs and Ayurvedic goods. The country’s preference for alternative medicine makes it a top destination for products like turmeric, Ashwagandha, and neem.

3. UAE

The UAE is a growing market for Indian herbal products, driven by a health-conscious population and a strong expatriate community familiar with Ayurveda. Products like essential oils and herbal teas are particularly popular in this region.

As per the research by Exportimport Data, the key markets for herbal products export from India are: 

Conclusion

The increasing global demand for Ayurvedic and herbal products highlights the growing acceptance of natural and sustainable wellness solutions. With India’s rich tradition of Ayurveda and strong government support, the export potential for these products continues to rise. As the global Ayurveda market expands, exporters have a golden opportunity to strengthen their foothold internationally.

For exporters looking to streamline their operations, Intoglo is a one-stop logistics solution for seamless transport and hassle-free customs clearance from India to the USA. Here’s how Intoglo can support your business:

• Instant Rates: Quick and competitive rates on full container loads for the India-to-USA trade lane.
• Extensive Warehouse Network: Over 50 warehouses across multiple locations in the USA.
• End-to-End Shipment Visibility: Track every shipment step with Glotrack, manage multiple shipments, and receive WhatsApp updates.
• In-House Compliance: Pre-screening for smooth customs clearance.
• Marine/Cargo Insurance: Available upon request.
• Transparent Pricing: No hidden charges, with up to 10 free days at USA destinations.
• AI-Based HTS Code Scanner: Easily identify HS codes for all the products with a photo-based scanner.
• Pan-India Coverage: Operates from all major Indian ports and ICDs, ensuring nationwide pickup.

With Intoglo, your export journey is simplified, efficient, and optimized for success. 

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